{"id":4199,"date":"2025-12-12T08:00:09","date_gmt":"2025-12-12T07:00:09","guid":{"rendered":"https:\/\/thejorni.com\/blog\/?p=4199"},"modified":"2025-11-14T21:41:02","modified_gmt":"2025-11-14T20:41:02","slug":"how-to-measure-your-impact-per-effort","status":"publish","type":"post","link":"https:\/\/thejorni.com\/blog\/how-to-measure-your-impact-per-effort\/","title":{"rendered":"How to Measure Your Impact Per Effort"},"content":{"rendered":"

In this week\u2019s post, we reflect on what truly holds value when life shakes our foundations. The experience pulled us into questions about time, urgency, and what it really means to show up. Join us as we explore a perspective that challenges how we measure what matters most.<\/p>\n

\"Are<\/p>\n

NOVEMBER 28, 2025<\/strong><\/p>\n

This past week I found myself in the midst of a family medical emergency.<\/p>\n

Since moving to France eight years ago, I always had a moment like this in the back of my head. What would happen if suddenly one of my family members had a medical emergency?<\/p>\n

Last week I was faced with exactly this situation.<\/strong><\/p>\n

Of course, when I moved to France, I was aware this would likely happen one day. My family has lived scattered across different continents for decades and I was only one of many family members to make a life in a country away from their grandparents, parents, and siblings.<\/p>\n

With visits back and forth the past few years have been much easier than the pandemic years. I was pulled into a comfortable rhythm with video calls, phone calls, and regular visits. And even though I was fully aware of the possibility of a medical emergency, nothing prepares you for when it actually happens.<\/p>\n

Here I was last week, feeling sick to my stomach and grappling with the fact that I needed to get to Canada or I might miss the chance of saying goodbye to a loved one.<\/strong><\/p>\n

I placed frantic calls to a number of airlines only to find out that there were no discounts for last-minute emergency medical travel. The price of a flight the next day was astronomical. I felt conflicted for even thinking about the cost of a ticket while a loved one\u2019s life was on the line.<\/p>\n

Phone calls went back and forth over several days and nights. With the time difference, I was awake for over three days straight with not even a thought of being able to get any rest.<\/p>\n

I truly was trying to ground, center, breathe, and return to zero but in those moments, managing myself on top of everything else proved infinitely more difficult than it had ever before.<\/p>\n

The days started blurring into each other and I had no idea what time it was or whether I should be sleeping, eating, or working. I leaned on my work because it was the only steady thing available.<\/p>\n

And while my family was surprised that I was editing podcast episodes and writing blog posts in the middle of the night between calls, those brief moments helped keep me centered in the chaos and uncertainty.<\/p>\n

I found myself in a strange space of drawing upon all my training and certifications, trying to remember what I would tell a loved one or client in this situation, and not finding any answers.<\/p>\n

Somewhere in the confusion and exhaustion it dawned on me that, as painful as this was, being physically in Canada was not the only thing that mattered.<\/p>\n

Instead, what became clear to me was that my presence, whether here in France or there in Canada, is the most valuable thing I can give.<\/strong><\/p>\n

\"The<\/a><\/p>\n

My presence in phone calls and video calls that became the lifeline between us. My presence in keeping other family members updated when it became too much for my family in Canada to manage. My presence in holding space when my loved ones needed to cry, talk, express their emotions, or vent their anger, frustration, and fear in the uncertainty. My presence in sharing difficult decisions and choices that one family member alone could not shoulder.<\/p>\n

Now, looking back at those days last week, I finally understand what building presence capital means. That the wealth of attention, care, and awareness we give to others actually multiplies when we freely give it. It is not the same thing as spending time. I was spending many hours organizing logistics and medical care but presence is something entirely different.<\/p>\n

And while both are needed especially in family emergencies, it is presence that makes the biggest impact and leaves a lasting imprint that changed us as a family unit. <\/span><\/p>\n

The flights will be sorted and decisions will be made as the situation unfolds and evolves.<\/p>\n

What I am sure of is that my presence made and continues to make a difference. And that alone is worth building presence capital.<\/p>\n

I also realized that we do not need to wait for an emergency to start building presence capital with our loved ones, friends, and colleagues. Our presence is available to us any time. We can choose to invest in our relationships every day.<\/p>\n

This whole experience invites a bigger reflection around where we might confuse \u201ctime spent\u201d with \u201cpresence invested\u201d.<\/p>\n

Where do you spend time and confuse it with giving presence?<\/p>\n

Perhaps at the dinner table when your mind is still on work. Maybe with friends when you check your phone instead of listening. Or in meetings when you are already drafting the next email in your head instead of tuning in.<\/p>\n

What would shift if we began to measure our days not by how many hours we spent on tasks, but by how present we were in each moment?<\/strong><\/p>\n

It seems like such an obvious and simple concept but facing myself over and over again this past week I can honestly say it is not. Presence asks us to slow down, to step away from efficiency, and to be brave enough to be honest with ourselves.<\/p>\n

Presence might not always align with our values, finances, or goals and at some point you may need to decide what is most important to you: hanging on to who you thought you were, or moving forward into a new way of being because both you and your life have evolved.<\/p>\n

Yes, I feel family emergencies have a way of shaking something loose in you and making you question the very foundations of your being and your life.<\/p>\n

Perhaps our true wealth lies not in how much time we have but in how fully we give ourselves to the moments that matter.<\/p>\n

\"Petra<\/p>\n

By Petra Brunnbauer<\/p>\n

Petra Brunnbauer is an award-winning Mind-Body Coach, founder of The J\u014drni\u00ae, host of the globally-ranked J\u014drni Podcast, and author of The Functional Freeze Formula\u2122. With a Master\u2019s in Psychology and as a doctoral student in Mind-Body Medicine, Petra is committed to advancing holistic approaches to health and healing.<\/p>\n

www.thejorniblog.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

In this week\u2019s post, we reflect on what truly holds value when life shakes our foundations. The experience pulled us into questions about time, urgency, and what it really means to show up. Join us as we explore a perspective that challenges how we measure what matters most. NOVEMBER 28, 2025 This past week I […]<\/p>\n","protected":false},"author":2,"featured_media":4200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","tve_updated_post":"

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<\/div>\n\t

In this week\u2019s post, I reflect on what happens when excitement collides with reality. Somewhere in the middle, I stumbled on a perspective that shifted how I measure my own choices and had me rethinking how we define value in what we do.<\/p><\/div>

\"How<\/span><\/div>

DECEMBER 12, 2025<\/strong><\/p><\/div>

Some time ago, I was very excited to be part of a small group interested in planning a wellbeing event.<\/p><\/div>

At first, this vision was for an online summit, but as we connected and exchanged ideas, it became clear that the desire was to have a real in-person event.<\/strong><\/p><\/div>

Especially after the pandemic, there was a tangible need for people to meet face-to-face again and we wanted to make that happen. We discussed various options, trying to decide on a country that would be accessible for attendees to travel to.

The location was also important, considering people would need to rent a car, take the train, or pay for an airport transfer to get to the event venue. A castle seemed like the best option.<\/p><\/div>

Once we had nailed all that down, we began exploring the ticket capacity and speakers we would like to invite.<\/p><\/div>

\n
<\/div>\n

The excitement grew as we put together our dream list of speakers and panelists. We truly envisioned this as a global event that would change lives. <\/p><\/div><\/div>\n<\/div>

I worked tirelessly on this project for months. We had endless calls with the tourist boards, travel agencies, marketing agencies, the venue managers, caterers, and our internal team but as time ticked on, it became clear that we were running out of steam.<\/p><\/div>

One team member had to bow out because the time commitment was too overwhelming. We were all still running our own businesses and this was an additional project we had taken on. Between family, work, and travel, it had simply become too much.<\/p><\/div>

Another team member could hardly fit our team meetings into their busy schedule.<\/p><\/div>

I was spending late nights and early mornings trying to stay organized but realized after several months that if we didn\u2019t get more people to help us, this would be extremely difficult to organize.<\/p><\/div>

\n
<\/div>\n

After more than half a year and thousands of collective hours, we decided to call it quits.<\/p><\/div><\/div>\n<\/div>

It took more than a few weeks to catch up with the sleep deprivation from the past months. But after I started feeling somewhat normal again, an emptiness became apparent that scared me a little. I had invested so much time into this amazing project and all of a sudden there was nothing to show for it.<\/span><\/p><\/div>

Along with the emptiness, I felt sadness and a distinct sense of failure at the fact that we hadn\u2019t been able to get this project going.<\/strong><\/p><\/div>

I lay awake at night wondering if I put enough time in or if we should have done things differently. No matter how I looked at it, I came to the conclusion that with the available money and resources, the project would not have succeeded regardless of how much time we put in.<\/p><\/div>

\"The<\/a><\/span><\/div>

Much later and with the benefit of hindsight, I realized that \u201cImpact per Effort\u201d is a crucial concept I had not been aware of when I poured my life into the wellbeing project.<\/strong><\/p><\/div>

There is a ratio that marks a sweet spot in our lives and businesses when it comes to expending our resources. And this could include anything from our time and energy to money, tools, and lending our support to something. It is what we put into a project on all levels that counts as effort.<\/p><\/div>

Here I asked myself what it actually took for me to get the project done.<\/strong><\/p><\/div>

The truth didn\u2019t look good. Not only had I poured hundreds of free hours into the project, but the hours spent on it meant I didn\u2019t spend them on my business. Looking back, that represented an actual financial deficit.<\/p><\/div>

Next, I pondered the impact of my efforts. I thought about who this was meant to reach, how meaningful it would have been, and the sustainability of it.<\/p><\/div>

The first two points were definitely exciting. Creating a wellbeing event for a global community that would spark connection, transformation, and a grass-roots wellbeing movement sounded like the ideal foundation for a project like that.<\/p><\/div>

But, sustainability was another matter. It would have taken a lot of money and many more hours to create this momentum and if we wanted to repeat it again annually, that effort would have to be put in again and again.<\/p><\/div>

\n
<\/div>\n

The sad realization was that with a small team and limited resources, this was a sizable challenge.<\/p><\/div><\/div>\n<\/div>

In the end, my impact per effort meant that the project was high effort on my part and low impact overall, as we simply were not set up for a project that size. And that should have been a red flag to spend my time elsewhere.<\/p><\/div>

Having said that, I don\u2019t have any regrets. The project connected me with many incredible people and introduced me to ideas that became part of my business over the years. There is profound value in human connection and learning.<\/p><\/div>

However, considering my ratios before I jump into a project has also saved me a lot of resources and time wasting when I thought about the impact per effort rather than just my excitement of a project.<\/strong><\/span><\/p><\/div>

I let go of the high effort \/ low impact projects and the low effort \/ low impact busywork because it steals my time and rarely produces anything of value to me.<\/span><\/p><\/div>

Instead, I have focused on the low effort \/ high impact projects that create change and are sustainable over time. Sure, there are high effort \/ high impact projects that are absolutely worth it but I choose those very carefully now and with both eyes wide open.<\/span><\/span><\/span><\/span><\/span><\/p><\/div>

<\/span><\/span><\/span><\/span><\/span>What I have come to realize is that effort by itself may not be the best measure.<\/span><\/p><\/div>

\n
<\/div>\n

Impact matters just as much, maybe more. <\/p><\/div><\/div>\n<\/div>

I wonder what the high-effort, low-impact spaces are in your life right now. Where are you saying yes because of enthusiasm, while overlooking the resources it will truly take? What might change if you measured the impact per effort before committing? And where might a small action create an outsized shift?<\/span><\/p><\/div>

In a world where we try to do so much every day, maybe a small pause and a brief consideration of our impact per effort could give us back some of the time and resources we are investing every day.<\/strong><\/span><\/p><\/div>

Because in the end, I believe it isn\u2019t effort that defines us. It\u2019s what our effort makes possible.<\/p><\/div>

\n\t
\n<\/div>
\"Petra<\/span><\/div><\/div><\/div><\/div>

By Petra Brunnbauer<\/p><\/div>

Petra Brunnbauer is an award-winning Mind-Body Coach, founder of The J\u014drni\u00ae, host of the globally-ranked J\u014drni Podcast, and author of The Functional Freeze Formula\u2122. With a Master\u2019s in Psychology and as a doctoral student in Mind-Body Medicine, Petra is committed to advancing holistic approaches to health and healing.<\/p><\/div><\/div><\/div><\/div><\/div>

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www.thejorniblog.com<\/a><\/p><\/div><\/div>\n<\/div>","tve_custom_css":"@import url(\"\/\/fonts.googleapis.com\/css?family=Merriweather:400,300,500&subset=latin\");@import url(\"\/\/fonts.googleapis.com\/css?family=Roboto+Condensed:400,500,300&subset=latin\");@import url(\"\/\/fonts.googleapis.com\/css?family=Roboto:300,500,700,&subset=latin\");@media (min-width: 300px){[data-css=\"tve-u-691323de8f90d6\"] { margin-top: 0px !important; padding: 0px !important; margin-bottom: 40px !important; }:not(#tve) [data-css=\"tve-u-691323de8f9ed1\"] { --tcb-applied-color: rgb(204,204,204); padding-bottom: 0px !important; margin-bottom: 0px !important; font-size: 10px !important; color: rgb(204, 204, 204) !important; }[data-css=\"tve-u-691323de8f9ea2\"] { padding: 0px !important; margin-top: 0px !important; margin-bottom: 30px !important; }:not(#tve) [data-css=\"tve-u-691323de8f9ef7\"] { color: rgb(183, 183, 183) !important; text-decoration-line: none !important; --eff: none !important; text-decoration-color: var(--eff-color,currentColor) !important; 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